Gano Excel: How To Become A Gano Excel Top Earner

August 31, 2011

MLM Companies

Gano Excel distributors: Want to become a Gano Excel top earner? If so, keep reading.

If you want to become a top earner in Gano Excel, it’s vital you get way beyond merely talking to colleagues, associates, family and friends about your Gano Excel business.

It’s imperative you master the basics of marketing- like any real business.

Here are 3 strategies and principles top earners in companies such as Gano Excel use to build huge and profitable businesses using the Internet:

Gano Excel Strategy #1: Promote Yourself First. Market Your Business Second.

To successfully grow a Gano Excel business using online marketing, you need to understand individuals aren’t seeking for an “opportunity”. They’re seeking a leader who can train them how to obtain their aspirations.

Distinguish yourself by advertising the value YOU bring to the picture. On the net, practically all network marketers in companies such as Gano Excel attempt to “hard sell” people on their opportunity, boasting it has the best compensation plan, the greatest leadership team, the very best product, etc.

They ignore the fact that people do not really care about that stuff. Market yourself as the leader others must follow. Provide no-cost training via training videos and articles. Do webinars. Teach.

Then individuals will begin approaching YOU to join your Gano Excel business, because you are the leader they are looking for.

Gano Excel Strategy #2: Marketing Is More Critical Than Duplication

People in network marketing companies such as Gano Excel are told they need to keep everything they do simple so people in their Gano Excel downline can duplicate these activities.

How effective is this strategy to keep everything simple so others can duplicate it? For a small minority of marketers, this approach works well.

But for the extreme majority of multilevel marketers in companies like Gano Excel, keeping everything allegedly “duplicatable” does NOT lead to high levels of duplication. This is ironic but true.

Check out these facts:

• Only about 20% of network marketers in companies such as Gano Excel ever sponsor anyone at all.
• Of those that do sponsor people, most will only sponsor 2-3 people total.
• 80 percent of people in your Gano Excel organization will sponsor zero people. That’s right: zero!

In other words, the “keep it simple” approach so popular in Gano Excel and other network marketing companies has an 80% failure rate!

Keeping everything you do “duplicatable” will NOT maximize your Gano Excel income and it also creates problems few talk about.

The most popular tactic to keep things simple is “warm market recruiting”, making a list of friends and family and then prospecting them for your Gano Excel business. People promote this strategy not because it’s the most effective tactic, but because it’s the simplest.

This strategy actually leads to people quitting. After a person runs out of friends and family to talk to about their Gano Excel business, they are likely to get frustrated and quit the Gano Excel business entirely. They literally have NO IDEA how to do the one thing that can bring in new reps like clockwork, day in and day out: marketing and advertising their business properly.

The other problem warm marketing recruiting creates is the strategy can push away the best prospects for your Gano Excel business. The absolute best prospects for a network marketing business such as Gano Excel, people with credibility and influence and transferable skills such as real estate brokers, professional sales people, and business professionals, are NOT likely to want to hit up their friends and family about a business.

For many professionals, their reputation is their most valuable asset. Few professionals tend to feel comfortable introducing their network to a business opportunity they just got started with such as Gano Excel.

So should you begin by approaching friends and family about your such as Gano Excel business? Yes. But unless you learn at least one rock solid marketing and advertising approach, you will run out of people to talk to. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties about such as Gano Excel.

Learn how to market your business on the Internet, and you can attract extremely high caliber prospects who want to learn the same. Plus you won’t need as much duplication in your such as Gano Excel business because your reach will be so wide you can sponsor many people yourself. If just a handful of people also learn to market online, you could experience massive growth in your business, without relying heavily on the “friends and family” approach.

Gano Excel Strategy #3: Solve Your Attrition Problem

On average 80%-90% of your Gano Excel downline will quit within 12 months of getting started. Attrition is one of the biggest problems network marketers in opportunities such as Gano Excel face.

There are two standard approaches network marketers in companies like Gano Excel are taught to boost retention. Method one is to assist new people to make money right away, so they get an early taste of success and want to stick around. The other common approach is get new reps to feel connected to your Gano Excel team, so the interpersonal connections and sense of belonging the person feels overcomes frustrations that might otherwise make them quit Gano Excel. Team webinars, live training events, and getting on the phone with your new people can all foster a team experience.

I’ve used both of these solutions. They don’t stop attrition as much as you’d think. And these tactics create other problems.

When you attempt to help EVERY Gano Excel rep you sponsor get into profit quickly, you spend LOTS of time helping your worst-performing new Gano Excel reps, the people who can’t sponsor anyone into Gano Excel by themselves.

About 20% of your Gano Excel downline is going to generate 80% of the growth and income in your business, and you end up focusing on the weakest 80%! Spending most of your time on the weakest 20% of your Gano Excel team just fosters dependency.

The second approach, conducting events to foster team unity, takes time and can also foster dependency. You’ll end up with many underperforming team members who stick around for the team connection but sponsor few or no people into Gano Excel.

You’re running a business, not a self-help group. You must learn to focus 90% of your support efforts on the small minority of people doing most of the sponsoring, NOT on the masses of people who need the most help.

A contrarian but effective approach to the attrition problem is to revise your business model not to boost retention, but rather to make retention much less important.

To make retention less important to your Gano Excel business, promote affiliate products that can easily add a dozen or more new streams of income. By diversifying your revenue sources, you are not as reliant on your network marketing team for income. When you depend less on your downline for income, attrition matters less.

A second way to make attrition less important is to promote a high ticket opportunity that pays commission of $1,000-$7,000 per sale. In contrast, most network marketing comp plans such as Gano Excel pay a $50-$100 sign-up bonus for each new rep you sponsor, forcing you to build a large team and build a large residual check to make a full-time income.

In contrast, if you earn a commission of $1,000 or more each time you sponsor a new rep, it’s like you’re earning 3-4 years of residual income checks up front. It doesn’t matter if this new person quits right away, because you get paid so much up front. This makes retention a non-issue.

Solve your Gano Excel attrition problem by relying less on your Gano Excel downline. Diversify your revenue and increase your up-front income. Promote a high ticket opportunity that pays a commission of $1,000 or more, and promote affiliate products.

To summarize, here are three things you should do to become a Gano Excel top earner:

  • Focus on marketing more than you focus on duplication
  • Promote yourself first and be the leader others seek. Market your business second.
  • Make Attrition irrelevant to your business

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